MR Realities Introduction

Kevin Gray, a Tokyo based Quantitaive research expert and Dave McCaughan began MR Realities as a series of audio podcasts with leading research experts from around the world to understand the latest MR trends, discuss the basics and how marketers and their researchers can make better use of research.

Dave McCaughan 

Storyteller, Bibliosexual Ltd

Chief Strategy Officer,

Dave has spent over three decades in the advertising/brand communication/market research world. 28 years with McCann including nearly 20 years as Asia Pacific director of research and strategy planning, over 2 years with his own brand consultancy, Bibliosexual and since 2016 with an artificial intelligence based market research start up He has spoken and / or chaired over a dozen ESOMAR conferences, served for ten years on the Editorial Board of Research World and taught a number of courses in aspects of MR around the Asia region. From 1996-2000 Dave was the President of McCann Thailand and during that time he established the Thailand Market Research Society and became it's first Life Member.