INSIGHTASIA RESEARCH GROUP

INSIGHTASIA RESEARCH GROUP

Address 56 Yada Building 3rd Floor Room 306-308 Silom Road, Suriyawongse, Bangrak, Bangkok 10500 Founded 1997
Telephone +66 (2) 2375020 Employees 60
Fax +66 (2) 3531999
E-mail  
Website http://www.insightasia.com/
Key People Kongkeiat Karasuta TMRS Representative Kongkeiat Karasuta
Kongkeiat.k@insightasia.com
+66 1 8266550
Company Profile
InsightAsia Research Group is an independently owned market research company. Our regional head office is located in Singapore and we have full service offices, with national fields teams in; Singapore, Thailand, Malaysia, Viatnam, China and Indonesia. We are a research boutique, founded in and focused on Asia. We bring solid on the ground understanding of the local context and consumer. We are small enough to care, but big enough to trust - our clients regularly use us for large scale national studies, continuous tracking and regional research coordination. We bring international & local expertise, with lots of research passion. We aim to provide well thought through research design, real local understanding and sharp insightful analysis. Discover the difference between information and insight.
Research Services
  • Desk Research
  • Quantitative: PAPI, CATI, Onlne Survey, Mystery Shopping, Eye Tracking, Product Test, Maket Study
  • Qualitative: Focus Groups, In Depth Interviews, Ethono, PlayDate, Recruiting
Key Expertise
  • Advertising Research
  • Brand Research
  • Consumer Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Children / Youth's Research
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • New Product Development
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Product Testing
  • Segmentation Research
  • Statistic Analysis
Facilities
  • Fully computerized office
  • Excellent in-house viewing rooms with one-way mirrors, video recording, live translations etc
  • Mobile unit for out-station interviews / FGDs
  • Advanced Questionnaire Design and Analysis Software
  • Being introduced: In-group Live Chatting With Moderator, Online Focus Group Broadcasting