The Campaign for Real Qual (E-book April 2025)

The Campaign for Real Qual is a practitioner-led exploration of how AI and research tech are reshaping the craft of qualitative research. Originally launched as a weekly LinkedIn series, it’s now a multi-format resource for qual practitioners — from the cautiously curious to the actively experimenting.
This e book is written by Mr. Craig Griffin, our TMRS board.
TMRS Insights Flash (March 2025)