TMRS Forum 2019
 
On 31st January 2019, the TMRS, in conjunction with ESOMAR hosted ‘Shaping our Future’, a forum which included many guest speakers who spoke at the recent 2018 ESOMAR Asia Pacific Conference held here in Bangkok. This event brought thought leadership to those from the Thailand market research community unable to attend the ESOMAR event.
 
A key theme for the forum was highlighting new innovations in technology which are providing businesses with new ways of both building relationships with consumer and developing consumer insight. However, we were also reminded that ultimately marketing and market research is about understanding the hearts and minds of people to help them in their lives, which means our skills are naturally suited to supporting social causes that contribute to a better Society for all.