Founded in 1982, CSN Research is an independent marketing research agency with a near 4-decade heritage of assisting our clients in shaping the Thailand marketing landscape. Our services are customized to each client’s business challenges and lead by a highly experienced consulting team to ensure insightful actionable decision-making value.   We are a full-service agency with complete Thailand coverage, servicing a broad range of industries with a comprehensive portfolio of traditional, modern and innovative research solutions, data-collection techniques and technologies. Through an affiliate network of preferred suppliers our coverage extends throughout the Asia Pacific region. CSN Research is a founding member of the Thailand Marketing Research Society (TMRS) and a member of the European Society for Opinion and Marketing Research (ESOMAR). We comply with the International Code of Marketing and Social Research Practice.

CSN Research Ltd. offers a broad portfolio of business-to-business (B2B), business-to-consumer (B2C) and social research analysis and consulting service that includes:

• Advertising & Media Research
• Business-to-Business Research
• Car Clinic
• Consumer & Segmentation Research
• Corporate & Brand Image Positioning Research
• Customer Satisfaction Research
• Employee Engagement Research
• Innovation, Product & Service Development Research
• Market Assessment & Monitoring Research
• Mystery Shopping Research
• Pricing & Trade-off Research

CSN Research Ltd. provides quantitative, qualitative and desk research analysis and consulting services to a broad range of industries. We cover a wide array of market sectors including:

• Agriculture 
• Automotive
• Banking & Insurance Services
• Business Services
• Food & Beverage
• Government & NGO
• Hard-lines
• Healthcare
• HORECA 
• Industrial Products
• Personal & Home Care
• Property Development
• Retail & Distribution
• Telecoms
• Travel & Tourism

CSN Research Ltd. employs a wide range of data collection techniques ensuring fit-for-purpose quality, cost and speed. We apply the data collection techniques stand-alone or via mixed method depending on the mission at hand. These data collection techniques broadly include:

Quantitative Techniques

• Pen & Paper Interviewing (PAPI) administered or self-completion interviews
• Computer Aided Web Interviewing (CAWI) device response online self-completion interviews
• Computer Aided Telephone Interviewing (CATI) Call center administered interviews
• Computer Aided Personal Interviewing (CAPI) device responsive administered and self-completion interviews
• Mystery Shopping via PAPI or device responsive CAPI supported with spy equipment
• Eye Tracking & Facial Decoding in collaboration with specialist affiliated companies

Qualitative Techniques

• Creative, Activation & Implementation Workshops
• Diaries, Focus Groups, Dyads, Triads (incl. online qualitative discussions)
• In-depth consumer & Executive Interview
• Ethnography & Accompanied Shopping

CSN Research is a full-service market research and consulting agency with the range of data collection, quality control and data processing facilities in-house. Broadly equipment wise this includes:

Large call center facility in-house for CATI data collection.

Licensed software and related equipment and devices for CAPI, CAWI and Mystery Shopping data collection.

Two focus group discussion rooms with observation rooms are available in-house.

• Allows for AV local language and simultaneous translation recording.
• Flat screen TV for viewing stimulus materials (TVCs, Print ads, etc.)
• Observation room comfortably seats 10 observers with headsets.
• Viewing remotely offsite on desktop or mobile phone with VizerEyes. 
• Secure Wi-Fi access and food & beverage provided.
• Our discussion moderators each have 20+ years’ experience. 
• Extensive range of workshop and ice-breaker materials readily available.