Custom Asia provides a comprehensive range of consultancy services in Customer and Brand Strategy. We have brought together a highly experienced team of consultants with a shared vision: Helping our clients to better understand their customer Helping our clients to better understand their brand

Qualitative Research: Ethnography, Nethnography,  Focus Group, Depth Interview, Creative Workshop
Quantitative Research: Face to Face, Telephone, CATI, Central Location, Observation

Our qualitative consultants are highly trained in the use of a range of projective techniques to ensure that we fully explore emotional as well as rational consumer motivations and brand relationships.

Our quantitative consultants bring data to life by using variety of analysis tools such as Cluster Analysis, Perceptual Mapping, Conjoint Analysis and Choice Modeling. Our ethnography consultants are fully trained in the use of this exciting approach to analyzing consumer behavior, lifestyle and needs.

• Brand Image,Corporate Image, Brand Equity, Lifestyle, Usage & Attitudes
• New product development, Advertising Strategy Development, Product Testing
• Customer Satisfaction & Loyalty, Mystery Shopping, Employee Attitudes

• CATI
• Focus group room