Company Profile

InsightAsia Research Group is an independently owned market research company. Our regional head office is located in Singapore and we have full service offices, with national fields teams in; Singapore, Thailand, Malaysia, Viatnam, China and Indonesia. We are a research boutique, founded in and focused on Asia. We bring solid on the ground understanding of the local context and consumer. We are small enough to care, but big enough to trust - our clients regularly use us for large scale national studies, continuous tracking and regional research coordination. We bring international & local expertise, with lots of research passion. We aim to provide well thought through research design, real local understanding and sharp insightful analysis. Discover the difference between information and insight.

Research Services

  • Desk Research
  • Quantitative: PAPI, CATI, Onlne Survey, Mystery Shopping, Eye Tracking, Product Test, Maket Study
  • Qualitative: Focus Groups, In Depth Interviews, Ethono, PlayDate, Recruiting

Key Expertise

  • Advertising Research
  • Brand Research
  • Consumer Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Children / Youth's Research
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • New Product Development
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Product Testing
  • Segmentation Research
  • Statistic Analysis

Facilities

  • Fully computerized office
  • Excellent in-house viewing rooms with one-way mirrors, video recording, live translations etc
  • Mobile unit for out-station interviews / FGDs
  • Advanced Questionnaire Design and Analysis Software
  • Being introduced: In-group Live Chatting With Moderator, Online Focus Group Broadcasting