MMR Research is a global consumer and sensory research agency that helps brands create impactful user experiences. We combine sector expertise with innovative research solutions across branding, product development, and retail strategy, ensuring brands resonate with consumers and achieve commercial success​

MMR Research offers comprehensive product testing and development to connect brands with their target consumers, providing detailed sensory analysis and consumer research techniques to optimize products and packaging

Our key expertise lies in understanding the minutiae that influence consumer perception and in co-creating packaging that complements the brand identity. We are adept at navigating the fast-paced changes in consumer expectations and media to help brands maintain a distinctive footprint

Our facilities include access to world-leading qualitative, quantitative, and sensory testing facilities across the region through accredited partners. We also boast dedicated sensory labs in China, Singapore, and India, ensuring comprehensive coverage and state-of-the-art testing capabilities for all our clients' needs.