UNDERDUCK CO., LTD.
- Pinya Leelahabooneim
- Nipat Kulkanjanatorn
Company Profile
UNDERDUCK was established in 2017 as a marketing consultant company that provides innovative comprehensive marketing solutions to clients who see themselves growing bigger. We are specialists in data-driven brand & marketing strategy that bring us to have marketing research services in quantitative, qualitative, and new ways of data collection, curation, or utilization as research solutions.
UNDERDUCK’s philosophy is to work in the “DUCK way for clients' growth.” So, we dig deep and utilize the magic of data to get the actual client’s issues, pain points, or needs by truly understanding what the client expects to develop tailored solutions that drive results with an experienced team from various fields of work in brand, marketing, advertising & marketing research-related.
DUCK way of working:
- Deep understanding with insightful analysis
- Unify direction with meaningful strategy
- Creative solution with practical execution
- Keen improvement for sustainable growth
Research Services
UNDERDUCK has expertise in all kind of marketing research with one-stop service scope of work starting from design research methodologies based on client's objectives, conduct both qualitative and quantitative surveys or in Thailand and CLMV or innovative way of research such as hybrid methodologies or creates new methodologies with tailor-made research from client’s requirements & UNDERDUCK suggestion, research analysis and strategic recommendation for way forward and winning strategy.
- QUANTITATIVE RESEARCH: Face-to-Face, Phone, SMS, and Online Survey Platform
- Knock Door Reserch
- Central Location Testing (CLT)
- Customer Stastisfaction Tracking
- Event Evaluation
- Mystery Shopping
- Accompanied Shopping
- QUALITATIVE RESEARCH: Face-to-Face and Online
- In-depth Interviews
- Expert / KOL Interviews
- Focus Groups: Mini and full groups
- Online Focus Groups: Mini and full groups
- Ethnography
- Mysterious Shopping
- Workshop
- DATA CURATION
- Innovative data curation and utilization from social listening, competitive landscape on social network in-depth data and etc.
Key Expertise
- Marketing Research
- Data Curation & Analytics
- Ideation Workshop
- Winning Strategy for Business
- Brand Strategy
- Marketing Strategy
- Communication Strategy
- Data-driven Marketing Communication Solutions
- Innovative Customer Experience Management
Facilities
- Experienced research team: Fieldwork, Recruiter, Moderator, Coder, Data Scientist, Analyst, Strategic Planner
- Digital data key-in: Tablets and Key-in Platfor
- Online Survey Platform with Real-Time Online Dashboard
- Product testing set
- Data Processing Program
- Innovative Data Visualization Platform
- Social Listening Tools
- Social Network Performance Tracking Tools