• To promote and protect the professional interests both of its members engaged in market research, and of these who are users of their market research services
  • To encourage the flow of ideas and techniques between all branches of the market research profession, to raise standards of quality and technique among those working in the industry in Thailand, and to educate beginners and those outside the profession in the applications and values of professional standards of market research
  • To monitor that the Standard Code of Conduct of the Marketing Research Society of Thailand covers, in addition to professional ethics, conditions for conducting professional and scientific surveys and reporting of results to meet recognized international quality standards , is observed by all TMRS Corporate Foundation member companies
  • To maintain liaison with government organizations, universities, scientific institutions and other relevant organizations