Ipsos Ltd.
| Address | 19th Floor, Empire Tower, 1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 | Founded | 2005 |
| Telephone | +66 (0) 2088 0100 | Employees | 220 |
| Fax | +66 (0) 2088 0200 | ||
| usana.chantarklum@ipsos.com | |||
| Website | www.ipsos.com | ||
| Key People | Usana Chantarklum Trassa Lertjeraprasert Gayatri Soares |
TMRS Representative | Supalak Chaiporapak Sirada Kulphaisal Apiruk Ratanavichien |
| Company Profile |
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Ipsos is an independent market research company controlled and managed by research professionals.
Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry and with over 200 offices in 90 countries, Ipsos delivers insightful expertise. Ipsos in Thailand, part of the Ipsos Group, is an innovative, entrepreneurial, client-focused organisation, providing research services to clients across Thailand.
Ipsos prides itself on one shared vision “Total Understanding”, partnering with our clients to deliver excellence through our understanding of Society, Markets and People. To do this we provide the best of science, technology and know-how via 17 specialised Service Lines. We also offer a dedicated Client Organisation comprised of senior executives with extensive consulting experience who work as a strategic partner with our valued clients. Working closely together our Service Lines combined with our Client Organisation offer holistic and continuous value bringing the best solutions to clients to meet their key business challenges.
By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.
“Game Changers” – our tagline – summarises our ambition.
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| Research Services |
| Ipsos brings a breadth of expertise to market, but we also care deeply about our impact on our clients’ decision-making. Ipsos’ scale and technology offer means we can service clients from simple tasks, such as an Omnibus surveys that clients can add questions, to our self-service digital platform, up to full service programs that integrate passive data collection through installed apps and GPS metering devices to understand industry-wide behavior and insights. |
| Key Expertise |
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Our specialisations are in Thailand
Brand Health Tracking – Help clients understand the way in which their own brand is positioned in relation to the competition. Understand the factors that drive growth for brands by integrating data from a variety of sources.
Channel Performance – Identify the factors that influence consumer expectations and behaviour to develop more effective sales strategies. We also develop and deploy mystery shopping programmes spanning all channels (bricks and mortar, online, telemarketing, etc.) to measure the quality of the experience throughout the entire customer journey.
Corporate Reputation – Assist companies in leveraging the value of their reputation, making the right decisions to improve their image or handle occasional crises.
Creative Excellence – Help clients create better advertising through co-creative labs and understanding the emotional impact of advertising through neuroscience and facial-coding techniques. Consumers have more control to skip or opt-out of advertising, so optimising creative impact is more important than ever
Customer Experience – Develops CX strategy for clients looking to improve their connection with people and we manage large scale Voice of Customer programs across industries.
Healthcare – Support the entire healthcare community to improve patient care.
Innovation – Help clients develop their product or service innovation strategy.
IUU – Our Qualitative team delivers the power of one through the power of many, finding untold stories in every corner of life and applying cultural intelligence to reveal the unseen, the unsaid, the unasked.
Marketing Strategy & Understanding – Understand markets and consumers to identify growth opportunities. Our dedicated advisory and consulting business, which combines management consultancy with research and analytics helps clients define the most relevant, impactful, and differentiated growth strategy.
Observer – Provide solutions that allow consumers, individuals and organizations from both the public and private sectors to quickly access high quality data to perform their own analysis.
Quality Measurement – Help vehicle manufacturers reduce production costs, as well as improve the design and image of their products to ultimately increase brand loyalty.
Social Intelligence Analytics – Provide an overall vision of content posted by consumers and individuals online, across all forms and sources.
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| Facilities |
| 2 Focus Group rooms with viewing rooms, In-House CATI Stations, In-House Central Location Test (CLT) |