Founded in 1923, built for the future Our founder, Arthur C. Nielsen, created the concept of market share. Today, we’re ushering in a new era of growth and knowledge based on the Nielsen family’s passiur story
A trusted partner Our data measures and predicts shopper and consumer behaviors with precision and quality. While trends and channels may change, our commitment to coverage, quality, data science, and actionable insights never will.on for innovation and integrity.

Every piece of technology that has simplified consumers’ lives has made business, and business decisions, more complex. Trustworthy data that connects organizational decision-making offers a clear, uncomplicated path to growth. NielsenIQ’s scale, quality, and context is the differentiator.

*Customized intelligence & Consumer Insights and Analytics
*Consumer Panels
*Retail & E-Retail Intelligence & Measurement
*Retail & E-retail analytics
*Innovation Research